The Opportunity:
As the Senior Product Marketing Manager, you will lead the charge in bringing new products and services to the Gloo marketplace. You will be responsible for crafting compelling narratives that highlight the benefits of each product and producer, translating
these benefits into impactful marketing assets, and collaborating with a cross-functional team to deliver bundled offerings that resonate with our diverse customer base. Your deep understanding of church leaders' needs and various personas within ministry
will be crucial to your success in this role.
The Team:
Our team is passionate about solving real problems for Champions who are making a difference in the lives of individuals and in their communities. We are customer focused and are committed to quality work that helps our customers achieve results and adopt
product features. Our team culture is important to us, and we promote the values of ownership and ingenuity as well as collaboration, a strong work ethic, and personal development.
What You’ll Be Doing:
- Develop and execute comprehensive product marketing strategies to successfully launch new products and services within the multi-producer marketplace.
- Collaborate closely with producers, the Customer Marketing Team, Gloo product owners, and other stakeholders to deeply understand the features, benefits, and differentiation of each product and producer.
- Create well-articulated marketing assets including written content, visuals, videos, and other media to effectively communicate the value of products to target audiences.
- Lead a team of writers, designers, video artists, and other creative professionals, ensuring that marketing assets are of high quality, consistent with the brand, and aligned with the target personas.
- Drive the creation of bundled offerings across sellers, leveraging your insights into the needs and preferences of church leaders and various ministry personas.
- Develop and execute training and certification programs to ensure that internal and external stakeholders are well-versed in the offerings available within the marketplace.
- Establish and maintain strong relationships with internal teams, product managers, producers, and other stakeholders to gather insights and ensure alignment on marketing strategies.
- Monitor market trends, competitive landscape, and customer feedback to identify opportunities for product improvements and marketing refinements.
- Collaborate with sales, customer support, and other teams to provide the necessary tools and resources that enable them to effectively communicate product value to customers.
- Understand our business deeply, inclusive of buyer persona journeys, the products/solutions that customers are looking for, and how we can continuously refine the value proposition that Gloo brings to the personal growth ecosystem
- Responsible for creating and distributing campaigns for key products that drive deeper engagement with our platform, features, and integrations through content and campaigns.
- Work with Customer and Demand Gen Marketing teams on creative co-marketing ideas spanning email, in-product, community, social, events, and other marketing channels.
- Contribute to the editorial calendar and create engaging case studies, stories, and news that advance Gloo’s narrative.
What We Are Looking For:
- Bachelor’s degree in Product Marketing, Marketing, or a related field.
- 5+ years of product marketing experience.
- Demonstrated track record of first-class content production, including copywriting and copy-editing of thought leadership.
- Proven ability to develop and maintain favorable interpersonal relationships. Ability to interface at all levels of an organization, both internally and externally.
- Experience with customer engagement or product marketing teams.
- Strong organizational skills.
- Ability to multitask and meet deadlines.
- Experience working in a fast-paced and agile environment.
- Experience with Internal and External communication and Hubspot and Intercom is a plus.
Our Team Members Enjoy:
- Compensation and bonus commensurate with experience
- Plenty of time off to keep you balanced
- Medical benefits with multiple plan offerings, HSA contribution, and Dental and Vision plans
- A dynamic, talented team, dedicated to changing the world and building an incredible business
- Onsite and virtual social events to keep us connected in our hybrid work environment
- Beautiful office space in downtown Boulder on Pearl Street, steps from coffee shops and blocks from hiking trails
Compensation Range: $130,000-$165,000
